Big Data? Build Customer Profiles Instead

Does the future of online advertising lie with acquiring More Data or building Better Algorithms? This debate seems to be all the rage. When I read these articles, I wonder do you really want to be rummaging through a ton of data when you can just profile your customers with social media.

What do I mean?

Well, with TidalWave, you can actually build Customer Profiles using their Facebook identity as the unique identifier.

What does this mean?

When your customers interact with your TidalWave Apps, whether it be on Facebook, your website or via mobile, their interactions are added to their TidalWave user profile, enabling you to gain better insight into your customers’ engagement with your Apps.

Let’s take a look. Here, we have a Guest List App running at Club 4Sixty/6. This Guest List application is up and running 24/7.  By looking at this profile, you can see this anonymous person is always attending. :)

Profile

If you’d like to start doing Customer Profiling with TidalWave, check us out.

Pop Quiz 3 – How to Publish and Promote your Quiz App

OK, now that you have created your Quiz and  applied methods to display the answers, what’s next? Publishing and Promoting your  awesome Quiz App, of course!

TidalWave makes this super easy with its Publish utility and Promotions dialog. You can create interesting, evocative messages that can be promoted through various channels, such as Twitter, Timeline Postings, App Notifications, etc…

  1. Navigate to TidalWave.
  2. First, you will want to add an Application Logo to your App before you publish it.  This is the image that is displayed in the Tabs section of your Page (upper right hand corner.)
    • Double click on your App in the grid. You are now in the Apps Editor.
    • Click on the App Tab and click the Select Icon button, then select the Upload button and select an image from your local drive.
    • Click the OK button to add your Logo and Save and Close your App.

      applogo

  1. To publish your App, highlight your App in the grid and click the Publish button on the toolbar.   Select the Page you want your App to reside on in the subsequent dialog and click OK.  TidalWave opens a preview of your Tab App.  When you Navigate to your Page you will see your Quiz App in the upper right hand corner with the image you used above.   You can easily change the icon and name, click here to learn how.TabApps
  2. Now, you are ready to Promote your App!  Right click on your App in the grid and select Promote from the drop-down menu.  The Promotion dialog opens.PromotionDialog
  3. Select from one of the following promotion channels:
    •  ’Post using Facebook “Share this Link” - Click the Send button and TidalWave opens a new window or tab
      • Choose one of the options from the drop down list.
      • Once you have selected one of the options, add a promotional message, where it says ‘Write something’.
      • Click the Share Link button, the message will be  posted to the appropriate location and an entry will be added to the grid on the Promotions tab in TidalWave.
    • Twitter Posting (Tweet)’ - Enter a message in the Promotion Message box then click the Send button at the top of the dialog.
      • This will open a connection to your Twitter account.  If you are not logged in already, you will be asked to do so.
      • You will then see a preview of your message,  click the Tweet button.
      • Your message has been successfully posted to your twitter feed, with a link to your Quiz App and an entry is added to the grid.
    • ‘Send Facebook Notifications to your Friends (Up to 50 at a time)’- Enter a message in the Promotion Message box then click the Send button at the top of the dialog.
      • The ‘Select Friends for TidalWave Requests’ dialog opens. You will see a list of  all your friends. Click the checkbox next to each friend you want to send a request – up to 50 for each promotion.
      • Once you have made your selections, click the Send Request button. A confirmation dialog will appear to confirm the success of your Promotion.
    • ‘Send Facebook Notifications to your Fans (Engaged in the last 28 days)’- Enter a message in the Promotion Message box and click the Send button at the top of the dialog.
      • The ‘Select you Fans’ dialog opens. You will see a list of  your fans. Click the check box next to each fan you want to send a request.
      • Once you have made your selections, click the Send Request button. A confirmation dialog will appear to confirm the success of your Promotion.
    • ‘Post to my Fan Page’ – Click on the ‘Click to Select Pages to Post to’ button that appears.
      • In the subsequent dialog, a listing of all the Pages you manage appears. Select the check boxes next to the pages on which you want your posting to appear. Click the OK button once you have made your selections.
      • Enter the message you want to appear above the App link in the posting in the ‘Promotions Message’ box.
      • Now click the Promote button that is enabled at the top of the dialog. A preview dialog appears, click OK to promote your post to your Page. Tip: Don’t worry the posting will be posted under your Fan Page identity.
    • Post a picture to my fan page’ - Click on the ‘Click to Select Pages to Post to’ button that appears.
      • In the subsequent dialog, a listing of all the Pages you manage appears. Select the check boxes next to the pages on which you want your posting to appear. Click the OK button once you have made your selections.
      • Enter the message you want to appear above the App link in the posting in the ‘Promotions Message’ box.
      • Click the Promote button that is enabled at the top of the dialog.  A preview dialog opens, this is where you can set the  image you want to use for your post.
      • Click the Select Photo button and select from existing images or upload a new image by clicking the Upload button.
      •  click the OK button and your post will be promoted to your Page.   

Note: If you want to promote your App for use on Mobile devices, click here to review mobile links on TidalWave for Facebook

Pop Quiz 2 – Different methods to display the answers to your Quiz App!

Now that you have created your Quiz App, you need to be able to show or reveal the answers to your App. This article will show you different methods to accomplish this.

Let’s get started!

  1. Navigate to TidalWave and either double click on your previously created App or click the Edit App button on the toolbar. You are in the Apps Editor.
  2. Method 1 – The Immediate Reveal
    • Click on the Advanced tab and check the Customize Results Page check box, then click on the Customize button that appears.QuizResponse1
    • In the Page text edit control, enter the answers to your Quiz questions. This is the page that your user will see once they have hit the Submit button on your App.
    • You can optionally add an image that will appear below your answers in the Page Image (URL) edit control. Click the ellipsis button (…) to add an image or if the image is hosted, enter the URL where the image is hosted.QuizResponse2
    • Click OK and Save and Close your App.
  1. Method 2 – Send an Email with the answers.
    • Click on the Apps tab and check the Send User an Email check box, then click on the Customize button that appears.
    • Add a pertinent message in the Subject field and add the answers to your Quiz questions in the Message field.QuizResponse3
    • Once you have finished making your changes click the OK button and Save and Close your App.
  1. Method 3 – Simply create a Wall Post on your Page, stating the date that the answers will be revealed, this provides incentive for your Fans to return to your Page. You can use this approach in the above methods as well, by adding the text on the response page or email message instead of including the answers.
  2. Finally, to see your Reveal method in action, click the Preview button, fill out your form and click submit!

Stay tuned for the next episode of  this blog post series – ‘How to Publish and Promote your Quiz App + User Profiles’

Pop Quiz: How do you create a Quiz App for your Facebook Page?

Simple,  Use TidalWave!  Content is king in the social media world, so how do you keep your fans interested?  How do you keep them coming back for more?

One idea that is both fun and engaging is to create a Quiz App – I know, I can’t resist a challenge:)  TidalWave allows you to build any type of App you want… the only limitation is creativity.  Create incentive for your fans, encourage them to come back to your page, and grow your brand using a fun Quiz App. So, gather up your team and brainstorm for fun trivia questions, questions about your brand or company,  questions pertaining to your market sector etc (code questions, sports stats…)

We’ll show you how to build a few different question types in Part 1 of this blog series.

  1. Navigate to TidalWave.
  2. Click the Create New App button. Select Blank Form from the subsequent dialog.
  3. Provide a name and description for your App, then select 1 column from the Layout drop down and any Color Scheme and click OK to create your Menu App. (Of course, you can choose any layout!)
  4.  Next, click on the Image field in the Fields tab to add a banner image to your App. Double click on the default image to upload a new image or add an existing  image.
  5. Set the background color by clicking on the Background button, you can choose an existing color or enter the HTML color code for a custom color.
  6. To create a Multiple Choice question, click the Radio button on the Fields tab. Enter the text for your question in the Field Label edit control, set the style for your field, select your column layout, and add your choices in the final edit control.multiplegold2
  7. To create a Fill in the Blank question, click the Text button on the Fields tab. Enter the text for your question in the Field Label edit control. Set the style for your field and you can optionally add Hint Text ( if the question is really hard or you want users to look up a particular fact.)fillintheblank2
  8. Save and Close your App, click the Preview button to see how your Quiz App will look in action!

multîpleapp                  waldoapp2

Stay tuned for the next episode of  this blog post series – ‘Different methods you can use to display the answers to your Quiz App!’

How to monitor processes in TidalWave Process Manager

How do you monitor processes in TidalWave Process Manager?

1. Navigate to TidalWave Process Manager. If you’re in TidalWave for Facebook, you can just right click on an existing Facebook. App, and hit “Process Portal”.

2. In TidalWave Process Manager, select the Admin menu item.

Monitor1

3. Select the Process Monitor menu item. Now you’re able to see all of the running processes. You’re able to use the “All Processes” combo box to filter by process. You’re also able to filter by status.

Monitor2

4. TidalWave Process Manager also has a built in Business Activity Manager (BAM) to enable you to report on the state of your running processes. The BAM can be accessed by selecting the  Monitor menu item and then Running Processes.

Monitor3

TidalWave Process Manager Pricing List

TidalWave Process Manager Price List

TidalWave Process Manager offers the fastest way to develop business process applications and to get them into production now! With flexible per-user, per-month subscription plans, it’s never been easier to get into BPM. TidalWave for Facebook generates BPM processes enabling you to actually do business on Social.

Number of Users Monthly
Price (USD)
1-5 Users $10.00
6-49 Users $8.00
50-499 Users $5.00
500 – 1999 Users $2.50
2000-5000 Users $1.50
5000+ $0.75
Users Price Monthly Yearly
1 $10.00 $10.00 $120.00
6 $8.00 $48.00 $576.00
10 $8.00 $80.00 $960.00
50 $5.00 $250.00 $3,000.00
100 $5.00 $500.00 $6,000.00
200 $5.00 $1,000.00 $12,000.00
500 $2.50 $1,250.00 $15,000.00
2000 $1.50 $3,000.00 $36,000.00
5001 $0.75 $3,750.75 $45,009.00

How to embed a TidalWave App directly into your Website

To boost traffic to both your website and your TidalWave App, you can quickly and easily embed it into any webpage using an IFrame.

  1. Navigate to TidalWave. On the Apps Tab, select the Tab App that you want to promote, and hit the “Preview App” button.
  2. A new browser will popup. Copy the URL in the browser to a text editor, so that you can paste it at a later point.
  3. Next, open the web page where you want the App to reside.
  4. Next, copy the following code into your webpage in the proper location.

< iframe src=”https://app.tidalwaveapp.com/web_form.html?bf_context_id=24&bf_process_design_id=1504&application_id=2038 style=”border: 0px;” height=”1506″ width=”900″/>

  1. Replace the ‘src=’ URL with the URL you copied to your text editor in Step 2 – making sure that you paste the URL between the quotes.
  2. You can then modify the height and width so that it fits nicely into your webpage.
  3. Save the changes to your web page and there you have it, the TidalWave is embedded into your Website.

How Nevaeh created a TidalWave App to run an iPad Mini giveaway campaign

Nevaeh Salon, Boutique and Spa created a Valentine’s Day giveaway offering their fans a chance to win an iPad mini.  As extra incentive, they added a referral button to their App to encourage fans to share the App with their friends for a chance to win an extra entry to their contest. This has paid off substantially and resulted in many new referral and likes to their Fan Page.

Follow these steps to create a fantastic and successful giveaway App with TidalWave for Facebook.

The only thing you need in advance is a banner for each app and your logo. Banner images should have a width of 520px.

  1. Navigate to TidalWave for Facebook and sign up for a free trial account.
  2. Select Contest  from the subsequent dialog.
  3. Provide a name and description for your App, then select 1 Column from the Layout drop down and any Color Scheme, then click OK to create your App.nevaeh1
  4. You are now in the App Editor. Double click on the banner to upload your own banner. Click the Upload button on the toolbar and select the image from your local drive, select the uploaded image and click OK. You banner image is now displayed in the editor.nevaeh2
  5. Next, you can modify  any of the the text or input fields by clicking on them. You are switched to the Settings tab. Enter your text in the Field Label edit control and apply your desired font, alignment and color. Tip: Make sure to change the dates for  you contest.nevaeh3
  6. Now, add a Referral field so that your fans can share the App with their fans. Click on the Referral button in the Fields tab, the field is automatically appended to the form, to move the field up, click on the up arrow button on the toolbar.  Click on the Settings tab to specify the number of friends you want your fans to refer for the contest.nevaeh4
  7. To add your logo or the image that will appear as your Tab App icon, switch to the App tab. Click on the Select Icon button and upload your logo or image you want to represent your contest on the Tab App.nevaeh5
  8. Once you have finished customizing your App, click the Save and Close button.
  9. Now, you will want to publish your App. Click the Publish App button on the toolbar or select Yes if prompted by TidalWave to publish your App. Select the Page to which you want to publish your App and click the OK button. TidalWave opens a preview of your App.nevaeh6
  10. To see responses to your App, navigate back to TidalWave and click on the Reports tab.

Check out our other posts on how you can add a Fan Gate, create quick promotional posts, schedule the contest to begin on a certain date or time, send an automated email response, export user responses, and much more.

One of the things that bugs me about most Online App and Form Builders is…

One  of the things that bugs me about most Online App and Form  Builders is they never let you delete a field in the App without deleting data.

Do you know what I’m talking about? If not, then follow along.

I’m going to pick on JotFrom, but the same applies to Wufoo, Wildfire, etc…

Let’s say that I build a little Guest List App in JotForm. I ask for  name,  night on which the person should attend, their birth date, and age.

DeleteField1

I get some responses, and then I determine that maybe it’s a little redundant to ask for both age and birth date. I try to blow away the birth date field, and I’m confronted with this dialog.

DeleteField2

Whoa! That’s kind of scary. I don’t want JotForm to delete my data. I just don’t want to ask my users for their birth date as it’s redundant

With TidalWave, this is a non-issue because we’ve designed the version control of the App into the platform. In TidalWave, you can change the content of your App even after you have responses without losing data. This is incredibly helpful when you’re trying to build up a profile of a user. When you change the App, the profile data isn’t deleted.

With the rest of the Online Application and Form  Builders, you’d have to create a new Application each week to ask new questions of your users to avoid deleting fields and data. This can get incredibly complicated and messy.

With TidalWave, build one Guest List. Change it to your heart’s content. We’ll mange the version control so you don’t lose your data.

Louboutin Heels or Mix Master Mike VIP Tickets – Contests

Can’t decide whether to giveaway the Louboutins or Mix Master Mike VIP Tickets in a Contest? Give them both away, and then add a TidalWave Guest List and Dinner Reservation Facebook Application to boot.

Brant House created a Contest offering their fans a chance to win a fabulous pair of Christian Louboutin heels or VIP tickets to see Mix Master Mike (of Beastie Boy’s fame!). They then added Guest List, and Dinner Reservation to fill out their top row. Their level of engagement has been outstanding.

Here’s how how you can build out successful Contest, Guest List, and Dinner Reservation apps in a matter of minutes. The only thing you need in advance is a banner for each app and your logo. Banner images should have a width of 520px.

  1. Navigate to TidalWave for Facebook and sign up for a free trial account.
  2. Select Contest, Guest List, or Dinner Reservation from the subsequent dialog.
  3. Provide a name and description for your App, then select 1 Column from the Layout drop down and any Color Scheme, then click OK to create your Giveaway App.
  4. You are now in the App Editor. Double click on the banner to upload your own banner. Click the Upload button on the toolbar and select the image from your local drive, select the uploaded image and click OK. You banner image is now displayed in the editor.
  5. Next, you can modify  any of the the text or input fields by clicking on them. You are switched to the Settings tab. Enter your text in the Field Label edit control and apply your desired font, alignment and color.
  6. Now, add a check box field if you would like to highlight your giveaway. Click on the Check button in the Fields tab, the field is automatically appended to the form, to move the field up, click on the arrow buttons on the toolbar. Customize the text to highlight your giveaway.
  7. Once you have finished customizing your App, click the Save and Close button.
  8. Now, you will want to publish your App. Click the Publish App button on the toolbar or select Yes if prompted by TidalWave to publish your App. Select the Page to which you want to publish your App and click the OK button. TidalWave opens a preview of your App.
  9. To see responses to your App, navigate back to TidalWave and click on the Reports tab.finalgiveaway

There you have it as simple as that you can build fabulous Facebook Apps for your clients or your own Page!

Check out our other posts on how you can add a Fan Gate, Create quick promotional posts, Schedule the contest to begin on a certain date or time, Send an automated email response, Export user responses, and much more.

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