Showcase: New Year’s Eve

December 31, 2012 by Leave a comment

Happy New Year’s Eve everyone! Got plans already?  Tell us what you are up to!

Looking for something to do at the last minute?

Check out these venues across the world  using TidalWave Apps!

New Jersey, USA – Club 4Sixty6:

4Sixty6 - Google Chrome_2012-12-31_01-16-04
Toronto, CA – Brant House

Brandt House

Toronto, CA – Voyeur NYE 2013

Voyeur NYE - Google Chrome_2012-12-31_01-23-38


Las Vegas, USA – Exodus :


showcase2

Filed under Night Clubs

How to create a Restaurant Reservation App for Facebook with TidalWave

December 12, 2012 by Leave a comment

Are you looking for a Facebook App where people can make a reservation for your restaurant through your Facebook Page? Look no further, TidalWave can provide this in a few easy steps! You can create an app where your customer can choose their dinner/lunch/breakfast date and time, simply by adding a field to your App!

  1. Navigate to TidalWave.
  2. Click the Create New App button. Select Blank from the subsequent Create New Dialog
  3. Give your App a Name and Description and select Single for layout and Green for color theme (you will change this later) Click the OK button to create your App.restoreservationsapp1
  4. Now, double click on the banner at the top and add your banner image. Double click on the banner, and either select an image from your existing albums or upload a new image.restoreservationsapp25
  5. Next, add a Date field, so your customers can select the date and time of their reservations!
    • Click the Date field in the Fields tab, the field is added to your App. You can move this field up or down by using the ‘Move Up’ or ‘Move Down’ buttons on the toolbar. To set the default date, click on the icon to the right of your date field in the right hand pane of the App Editor.restoreservationsapp3
    • Now, add a Time field, the field is added to your App. To set the default time, click on the icon to the right of your time field and select the time in the right hand pane of the App Editor. Repeat the action above to set the default.
  1. Now, you can add any other relevant fields by clicking on them in the Fields tab! Phone number, email, ‘first born’, you name it:)
  2. Once you have finished customizing your form, click the Save and Close button.
  3. Now, publish your Reservation App to your page, and you’re ready to process reservations.reservation

Filed under Night Clubs

How to Create, Publish and Promote a Guest List App with TidalWave on Facebook

November 5, 2012 by 1 Comment

This article will show you how to build a Guest List from scratch, then publish it to your Facebook Page as a Tab App and finally how to promote it using TidalWave’s built-in utilities.

  1. Navigate to TidalWave.
  2. If you haven’t already created an account, TidalWave will ask you to sign up.
  3. In the Create a New App dialog, select Guest List.
  4. The ‘Configure your App’ dialog opens.
    • Enter a name for your App, for this example ‘Guest List’.
    • Enter a description for your App, for this example ‘Sign up now to get on the Guest List!’
    • Choose a layout for your App from the dropdown, for this example ‘Ribbon’.
    • Choose a color theme from the dropdown, for this example ‘Black’.
    • Click the OK button to create your App.
  1. Now, you are in the Application Editor. Click on the Like widget and enter the URL for your App in the ‘URL to Like’ edit control. Tip:  Click here for further information.
  2. Make any further changes you want to the text or fields and when you are finished, click the Save and Close button.
  3. Click the Publish App button on the right hand side of the toolbar, a dialog opens allowing you to select the page to which want to publish your App. Select the appropriate radio button and click the OK button.
  4. TidalWave opens a preview of your Tab App. You can also navigate to your page and you will see the Tab App in the upper right hand corner, next to photos or other Apps.
  5. Now that you have created and published your Guest List App, you are ready to promote it.
  6. Right click on your App in the grid and select Promote from the drop-down menu.  The Promotion dialog opens.
  7. Select from one of the following options:
    •  ’Post using Facebook “Share this Link” - Click the Send button and TidalWave opens a new window or tab where you can select the from the following:
      • Share this link ‘on your own timeline’. This will post a message to your personal Timeline.
      • Share this link ‘on a friend’s timeline’. You will then need to type the  name of the friend to whom you want to promote our App.
      • Share this link ‘in a group’.  If you are a member or have created a group you can post to this entity. Enter your promotion message and click the Share button.
      • Share this link ‘on your page’.  If you are an Admin for a Facebook Page, you can use this option to post directly to your Page.  Select the appropriate page from the second drop-down that appears.
      • Once you have selected one of the above options, add a promotional message, where it says ‘Write something’.
      • Once you are satisfied with your message, click the Share Link button, the message will be  posted to the appropriate location and an entry will be added to the grid on the Promotions tab in TidalWave.
    •  ’Twitter Posting (Tweet)’ - Enter a message in the Promotion Message box then click the Send button at the top of the dialog.
      • This will open a connection to your Twitter account.  If you are not logged in already, you will be asked to do so.
      • You will then see a preview of your message, if you are satisfied, click the Tweet button.
      • Your message has been successfully posted to your twitter feed, with a link to your Guest List App and an entry is added into the grid on the Promotions tab in TidalWave.
    • ‘Send Facebook Notifications to your Friends (Up to 50 at a time)’- Enter a message in the Promotion Message box then click the Send button at the top of the dialog.
      • The ‘Select Friends for TidalWave Requests’ dialog opens. You will see a list of  all your friends. Click the checkbox next to each friend you want to send a request – up to 50 for each promotion.
      • Once you have made your selections, click the Send Request button. A confirmation dialog will appear to confirm the success of your Promotion.

Filed under Facebook, Night Clubs

How 4Sixty6 uses their Facebook Page to Drive Business to their Club

October 19, 2012 by 1 Comment

4Sixty6 first started using TidalWave at the beginning of April 2012. In the subsequent 6 months, 4Sixty6 has amassed 2400 responses and 1400 users.  4Sixty6 could put a Fan Gate in front of their Facebook App to use these promotions/apps to get more Likes. The issue is what does the Facebook Like really get you? What 4Sixty6 cares about it is getting their customer’s actual contact information, building their profile, and doing business.

Club 4Sixty6 has built a number of different Facebook Apps using TidalWave that currently reside on their Facebook Page, http://www.facebook.com/4Sixty6 , and web site, http://www.4sixty6.com. The majority of this discussion will be focused on the Facebook Page, but all of these promotions also reside on the http://www.4sixty6.com web site.

The most popular of these promotions are Guest List and Bottle Service. These promotions are permanent. They do not have a lifecycle. They run permanently on Club 4Sixty6’s Facebook Fan Page.

Here is Club 4Sixty6’s Fan Page.

These promotions have been built by the page administrator of Club 4Sixty6 using TidalWave. These promotions are styled to fit into the look and feel of the rest of his Facebook Fan Page and Web Site.

The Guest List application is designed to request information from the user that enables 4Sixty6 to

  1. Know who the person is according to Facebook.
  2. Prompt the user for their contact information.
  3. Prompt the user to enter the contact information of someone else.
  4. Specify which night of the week they would like to be on the Guest List.
  5. Acquire feedback about the user’s experience at the club.

Most of the information entered into forms on the Internet is not reliable. Through the use of Tidalwave and Facebook, TidalWave is enabling 4Sixty6 to obtain reliable information on their clients and provide 4Sixty with an excellent idea of who is attending their club.

https://www.facebook.com/4Sixty6/app_202545366449811

After the end user fills out the form to be on the Guest List, they will then be prompted to give TidalWave access to the Facebook information that Club 4Sixty6 has configured, e.g. users_birthday. For a club, this is especially nice to have in the event of a fake ID. Only upon the end user granting this permission to TidalWave via Facebook will the end user be on the Guest List.

After submitting the form, the end user is presented with the opportunity to spread the Guest List virally making use of Facebook, Twitter, LinkedIn, and Google Plus.

Club 4Sixty6 also has the Guest List and Bottle Service promotions configured to use OpenGraph to post to the user’s wall.

Club 4Sixty6 also has their Guest List Promotion configured to send a confirmation email to the user. This email can be brought by the user when they attend the club.

If 4Sixty6 is willing to pay more, the TidalWave branding can be removed and replaced by 4Sixty6’s. Club 4Sixty6 also has the promotion configured to send an email each time a new user signs up so they can see by scanning their emails who is attending.

Club 4Sixty6 also runs their Bottle Service on both their Facebook Page and Web Site.

The Bottle Service Promotion handles requests for large parties requiring Bottle Service on a particular night. The Bottle Service promotion is styled in a similar fashion to the Guest List promotion.

https://apps.facebook.com/TidalWave/web_form.html?bf_context_id=93&bf_process_design_id=689&campaign_id=235&application_id=540

The Bottle Service promotion collects similar information to the Guest List promotion. The Bottle Service promotion asks for the number of people in your party. The Bottle Service promotion is also configured to fire an email to the email address of the person who handles bottle service so they can call the bottle service requestor to confirm their order.

When users fill out these different Facebook Apps, these responses are then displayed in TidalWave. TidalWave runs on any desktop, tablet or mobile device. Club 4Sixty6 chooses to run TidalWave on an IPad at the front door of their club. When users come in with their confirmation email stating that they’re on the Guest List or have purchased Bottle Service, Club 4Sixty6 is able look up their entry in TidalWave quickly.

In the screen shot below, you can see that Fernanda has signed up twice for the Guest List this upcoming weekend.

By opening up one of her responses we are able to see which night she’d like to attend. For the first response, we can see that Fernanda wants to be on the Saturday Night Guest List and enjoys house music. We’ve acquired her profile picture from Facebook, her email from Facebook, an email that she’s entered that matches her Facebook email, her Birthday from Facebook, and her cell phone that she’s entered. We’re now able to re-market to Fernanda via Facebook, email, and SMS.

By clicking on the Next Button, we’re able to see the other entry that she submitted.  It looks like Fernanda likes to party and she has booked herself on the Friday night Guest List, as well.

This makes me curious about Fernanda’s prior behavior, so let’s take a look at her fan profile. When we click on her fan profile, we realize that Fernanda has filled out the Guest List 13 times. In Fernanda’s case, she’s only signed herself up, but in other scenarios, friends will add their friend’s to the guest list.

If we click on the Fernanda Almeida link at the top of the dialog, we’re taken to her profile page.

The Bottle Service promotion works in the same exact manner.  In fact, we’re able to filter on the active promotions to see the Bottle Service.

In this particular scenario, Donny is bringing his fiancé to Club 4Sixty6 for her birthday, and he’s requesting a table for 10.

The data acquired from the Promotions that run on Club 4Sixty6’s Facebook Page and Web Site are put into TidalWave enabling TidalWave to build Fan Profiles of their customers.

4Sixty6 is also able to promote to this client base through the use of Facebook, Twitter, and export the data to csv to actively drive additional traffic through the use of email and SMS campaigns.

Examples of these campaigns are

A. Email  campaigns

B. SMS campaigns

C. Facebook – Ads and Wall Posts.

D. Twitter Posts

By having customers fill out their Facebook Promotions, Club 4Sixty6 is able to

  1. Build Fan Profiles of their customers.
  2. Do Actual Business – Guest List and Bottle Service
  3. Generate leads to enable Club 4Sixty6 to ensure that the club is full every night.
  4. Create creative promotions quickly to engage their audience to continue to learn more about their customers.
  5. Promote to their existing customers.

Filed under Night Clubs

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